Free tool
Calculate engagement rate from your own numbers for any platform, or look up a public TikTok creator's recent videos.
Works for any platform. Free and unlimited.
3 free lookups a day. No sign-up needed.
Follower counts can be bought; engagement can't. Brands use engagement rate to judge whether an audience is real and responsive, and platforms use the same signals to decide which videos to recommend.
Hook viewers in the first second, keep videos as short as the idea allows, ask a specific question to prompt comments, and post consistently at the times your audience is online.
Engagement rate is total interactions (likes + comments + shares or saves) divided by either followers or views, shown as a percentage. By views measures how compelling a video is; by followers measures how engaged an audience is.
As a rough guide by views: under 1% is low, 1–3% average, 3–6% good and above 6% excellent. Smaller accounts usually have higher rates than very large ones.
For short-form video, by views is usually more useful because most views come from people who don't follow you. Brands often still ask for engagement by followers.
The manual calculator is free and unlimited. Creator lookups use live public data and are limited to 3 a day without an account.
See how a TikTok or Instagram hashtag is performing right now: median views, related hashtags and trending sounds.
Find the hours and days when top posts for a hashtag or creator get the most views, in your timezone.
Check a caption against TikTok, Instagram and YouTube character and hashtag limits before you post.
Reelvia
Schedule videos to TikTok, Instagram Reels and YouTube Shorts from one queue, run unlimited trend research, and let your AI agent post for you over MCP.
